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A ground-breaking partnership between ICC and Facebook

ICC, The International Cricket Council officially announced the new partnership with Facebook on Thursday. Post-match recaps will be carried for 2021 World T20 and 2023 World Cup. These two matches would be hosted by India. The ICC described the deal as “ground-breaking”.

 Facebook will carry a range of digital content across four years including match recaps, in-play key moments and other match and feature content, giving the hundreds of millions of cricket fans in the region the opportunity to deepen their engagement with the sport with more content available than ever before. 

CEO of Facebook, Mark Zuckerberg had revealed his plans to integrate the service by early 2020. A spokesperson from Facebook’s RP team in India says cricket which will be available in Facebook will also bring through WhatsApp and Instagram. “What will come on Facebook will be cross-posted on WhatsApp and Instagram. If there’s a highlights package of three to five minutes on Facebook, which is shared on Instagram, it goes to IGTV (a standalone video application) straightaway. Because, on Instagram, videos have a limit of one minute. As far as WhatsApp is concerned, we will work out a method to bring the content on the app..” said by the spokesperson.

ICC Chief Executive Manu Sawhney expressed his idea as “We are delighted to welcome Facebook to the global cricket family for this multi-year, multi-market partnership which is a first for our sport. The combination of one of the world’s most watched sports with one of the world’s largest platforms is exciting for the future of our game.”

“The record-breaking growth in digital consumption at this summer’s ICC World Cup demonstrated the continued power of cricket to connect and engage more deeply with diverse audiences around the world.”

“Throughout the competitive bid process, we received tremendous interest from a range of platforms, all of whom recognize the phenomenal reach of cricket. In Facebook, we have a genuine partner who shares in our ambition to continue to grow and deepen engagement with cricket fans globally using its platforms.”

The world cup which was held in England had approximately 4.6 billion views across global digital and social media platforms. Ajith Mohan, MD and vice-president of Facebook in India termed the arrangement as “the next stage of technology led transformation” in cricket.


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