At the Sundance Film Festival held January this year, the directing award was offered to the movie and the film was getting noticed with the promotions done toward the end of August. The film was felt as more problematic with the promotions since the poster has been designed with a weird picture. An 11-year-old girl who is the major role of the movie is wearing a critical dress (short shorts and a metallic crop top) with few other young girls in the background. They now-deleted description that Netflix initially used read: Amy (the lead) “becomes fascinated with a twerking dance crew” and “starts to explore her femininity, defying her family’s traditions”. However, in a twitter thread there was mentioned, “minors shouldn’t be sexualized like this”. “And the fact that this is a black girl lead makes this even worse…”. after the film get viral.
“We’re deeply sorry for the inappropriate artwork that we used for Mignonees/Cuties. It was not OK, nor was it representative of this French film which won an award at the Sundance. We’ve now updated the pictures and description.” Netflix issued an apology on September 20 with the backlash on social media and it has changed the poster and description for the movie after that. However, the opinion of some on Twitter is that changing description or poster is not enough as the content is vulnerable and called for a ban of the film.